We exist to help ambitious B2B businesses modernise for the digital age - transforming strong offline brands into market leaders with clarity, credibility, and systems built to scale.

We exist to help ambitious B2B businesses modernise for the digital age - transforming strong offline brands into market leaders with clarity, credibility, and systems built to scale.

We started CSM to fix the mess we kept seeing.

We started CSM to fix the mess we kept seeing.

We started CSM to fix the mess we kept seeing.

Strategy, branding, and performance were all solving a different part of the same problem, but no one was connecting the dots. Too often, smart businesses were stuck in silos, pouring budget into fragmented efforts with no clear path to growth. We came together from different corners of the industry to change that.

Strategy, branding, and performance were all solving a different part of the same problem, but no one was connecting the dots. Too often, smart businesses were stuck in silos, pouring budget into fragmented efforts with no clear path to growth. We came together from different corners of the industry to change that.

Our clients all have ambitious goals and targets. What they don't have is a proven commercial growth strategy to get them there. We help them to zoom out and make the plan that will get them there.

A young man with dark, wavy hair smiles at the camera, set against a blurred, wintry background.

Tadhg Guiry

CEO & Co-founder

We built a team that
thinks like a partner,
not an agency.

We built a team that
thinks like a partner,
not an agency.

Before CSM, we had worked in agencies, in-house teams, and growth-stage startups. We knew what it felt like to lack clarity and what it took to scale sustainably. So we built the kind of partner we wish we’d had. One that can zoom out, connect strategy with execution, and build a growth system your team can actually run.

Two young men stand confidently indoors, smiling, with arms crossed, against a background of colorful walls.
Two young men stand confidently indoors, smiling, with arms crossed, against a background of colorful walls.
Two young men stand confidently indoors, smiling, with arms crossed, against a background of colorful walls.

/WHAT WE BELIEVE/

/WHAT WE BELIEVE/

/WHAT WE BELIEVE/

01

01

01

Strategy leads everything

Strategy leads everything

Strategy leads everything

We don’t jump into delivery. We get clear on the business model, the customer, and the commercial goals - then build from there.

We don’t jump into delivery. We get clear on the business model, the customer, and the commercial goals - then build from there.

02

02

02

Thoughtful solutions

Thoughtful solutions

Thoughtful solutions

Clear always beats clever. Whether it’s messaging or decision-making, we bring structure, focus, and language that lands.

Clear always beats clever. Whether it’s messaging or decision-making, we bring structure, focus, and language that lands.

03

03

03

Continuous innovation

Continuous innovation

Continuous innovation

We believe growth speaks louder than hype. That means sharper work, clearer decisions, and measurable outcomes.

We believe growth speaks louder than hype. That means sharper work, clearer decisions, and measurable outcomes.

Small team. Big impact.

Small team. Big impact.

Tadhg Guiry, Chief Executive Officer of CSM, smiling with arms crossed against pink background.

Tadhg Guiry

Chief Executive Officer

Tadhg Guiry, Chief Executive Officer of CSM, smiling with arms crossed against pink background.

Tadhg Guiry

Chief Executive Officer

Tadhg Guiry, Chief Executive Officer of CSM, smiling with arms crossed against pink background.

Tadhg Guiry

Chief Executive Officer

Tadhg Guiry, Chief Executive Officer of CSM, smiling with arms crossed against pink background.

Tadhg Guiry

Chief Executive Officer

Rory Keran, Chief Growth Officer at CSM, posing confidently with arms crossed.

Rory Keran

Chief Growth Officer

Rory Keran, Chief Growth Officer at CSM, posing confidently with arms crossed.

Rory Keran

Chief Growth Officer

Rory Keran, Chief Growth Officer at CSM, posing confidently with arms crossed.

Rory Keran

Chief Growth Officer

Rory Keran, Chief Growth Officer at CSM, posing confidently with arms crossed.

Rory Keran

Chief Growth Officer

Charné Kelynack, Chief Operations Officer of CSM, dressed in white blouse against pink background.

Charné Kelynack

Chief Operations Officer

Charné Kelynack, Chief Operations Officer of CSM, dressed in white blouse against pink background.

Charné Kelynack

Chief Operations Officer

Charné Kelynack, Chief Operations Officer of CSM, dressed in white blouse against pink background.

Charné Kelynack

Chief Operations Officer

Charné Kelynack, Chief Operations Officer of CSM, dressed in white blouse against pink background.

Charné Kelynack

Chief Operations Officer

Tom Kinsley, Client Success Director at CSM, smiling in light blue shirt

Tom Kinsley

Client Success Director

Tom Kinsley, Client Success Director at CSM, smiling in light blue shirt

Tom Kinsley

Client Success Director

Tom Kinsley, Client Success Director at CSM, smiling in light blue shirt

Tom Kinsley

Client Success Director

Tom Kinsley, Client Success Director at CSM, smiling in light blue shirt

Tom Kinsley

Client Success Director

David Beakey, Creative Director at CSM, portrait with navy shirt and pink backdrop.

David Beakey

Creative Director

David Beakey, Creative Director at CSM, portrait with navy shirt and pink backdrop.

David Beakey

Creative Director

David Beakey, Creative Director at CSM, portrait with navy shirt and pink backdrop.

David Beakey

Creative Director

David Beakey, Creative Director at CSM, portrait with navy shirt and pink backdrop.

David Beakey

Creative Director

Mishqa Dollie, Head of Performance at CSM, professional headshot in dark attire.

Mishqa Dollie

Head of Performance

Mishqa Dollie, Head of Performance at CSM, professional headshot in dark attire.

Mishqa Dollie

Head of Performance

Mishqa Dollie, Head of Performance at CSM, professional headshot in dark attire.

Mishqa Dollie

Head of Performance

Mishqa Dollie, Head of Performance at CSM, professional headshot in dark attire.

Mishqa Dollie

Head of Performance

Kevin O’Brien, Head of AI at CSM, wearing black company hoodie with CSM logo.

Kevin O’Brien

Head of AI

Kevin O’Brien, Head of AI at CSM, wearing black company hoodie with CSM logo.

Kevin O’Brien

Head of AI

Kevin O’Brien, Head of AI at CSM, wearing black company hoodie with CSM logo.

Kevin O’Brien

Head of AI

Kevin O’Brien, Head of AI at CSM, wearing black company hoodie with CSM logo.

Kevin O’Brien

Head of AI

Pieter Van Zyl, Key Account Manager at CSM, smiling in denim shirt.

Pieter Van Zyl

Key Account Manager

Pieter Van Zyl, Key Account Manager at CSM, smiling in denim shirt.

Pieter Van Zyl

Key Account Manager

Pieter Van Zyl, Key Account Manager at CSM, smiling in denim shirt.

Pieter Van Zyl

Key Account Manager

Pieter Van Zyl, Key Account Manager at CSM, smiling in denim shirt.

Pieter Van Zyl

Key Account Manager

Laysa Silva, Creative Strategist at CSM, seated and smiling in grey sweater.

Laysa Silva

Creative Strategist

Laysa Silva, Creative Strategist at CSM, seated and smiling in grey sweater.

Laysa Silva

Creative Strategist

Laysa Silva, Creative Strategist at CSM, seated and smiling in grey sweater.

Laysa Silva

Creative Strategist

Laysa Silva, Creative Strategist at CSM, seated and smiling in grey sweater.

Laysa Silva

Creative Strategist

Pierce James, Financial Controller at CSM, portrait in light blue shirt.

Pierce James

Financial Controller

Pierce James, Financial Controller at CSM, portrait in light blue shirt.

Pierce James

Financial Controller

Pierce James, Financial Controller at CSM, portrait in light blue shirt.

Pierce James

Financial Controller

Pierce James, Financial Controller at CSM, portrait in light blue shirt.

Pierce James

Financial Controller

Pierce James, Financial Controller at CSM, portrait in light blue shirt.

Yusrah Abbas

Media Buyer

Pierce James, Financial Controller at CSM, portrait in light blue shirt.

Yusrah Abbas

Media Buyer

Pierce James, Financial Controller at CSM, portrait in light blue shirt.

Yusrah Abbas

Media Buyer

Pierce James, Financial Controller at CSM, portrait in light blue shirt.

Yusrah Abbas

Media Buyer

Richie Delea, Head of Videography at CSM, side profile portrait wearing red jacket.

Richie Delea

Head of Videography

Richie Delea, Head of Videography at CSM, side profile portrait wearing red jacket.

Richie Delea

Head of Videography

Richie Delea, Head of Videography at CSM, side profile portrait wearing red jacket.

Richie Delea

Head of Videography

Richie Delea, Head of Videography at CSM, side profile portrait wearing red jacket.

Richie Delea

Head of Videography

/LIFE AT CSM/

/LIFE AT CSM/

/LIFE AT CSM/

Low ego. High standards.

Low ego. High standards.

We’re a focused team of strategists, creatives, and operators who care deeply about the work - and the people behind it. Titles matter less than ideas. Collaboration wins out over hierarchy. And we bring the same clarity and energy to our own projects as we do to our clients’.

Three men stand together in a modern space, smiling and posing confidently for the camera.
Three men stand together in a modern space, smiling and posing confidently for the camera.
Three men stand together in a modern space, smiling and posing confidently for the camera.

What connects us is a shared drive to do exceptional work without the ego. We challenge each other, keep our standards high, and show up ready to solve real business problems, together.

What connects us is a shared drive to do exceptional work without the ego. We challenge each other, keep our standards high, and show up ready to solve real business problems, together.

Three people sit on the steps of a building marked "Academy," engaged in conversation.
Three people sit on the steps of a building marked "Academy," engaged in conversation.
Three people sit on the steps of a building marked "Academy," engaged in conversation.

Help shape better digital growth

Help shape better digital growth

Help shape better digital growth

We’re a small, driven team building big things - for our clients and for each other. If you thrive on clarity, creativity, and shared ambition, we’d love to meet you.

We’re a small, driven team building big things - for our clients and for each other. If you thrive on clarity, creativity, and shared ambition, we’d love to meet you.

Let's talk

Let's talk

Let's talk

Let's talk

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