We exist to help ambitious B2B businesses modernise for the digital age - transforming strong offline brands into market leaders with clarity, credibility, and systems built to scale.
We exist to help ambitious B2B businesses modernise for the digital age - transforming strong offline brands into market leaders with clarity, credibility, and systems built to scale.
We started CSM to fix the mess we kept seeing.
We started CSM to fix the mess we kept seeing.
We started CSM to fix the mess we kept seeing.
Strategy, branding, and performance were all solving a different part of the same problem, but no one was connecting the dots. Too often, smart businesses were stuck in silos, pouring budget into fragmented efforts with no clear path to growth. We came together from different corners of the industry to change that.
Strategy, branding, and performance were all solving a different part of the same problem, but no one was connecting the dots. Too often, smart businesses were stuck in silos, pouring budget into fragmented efforts with no clear path to growth. We came together from different corners of the industry to change that.
Our clients all have ambitious goals and targets. What they don't have is a proven commercial growth strategy to get them there. We help them to zoom out and make the plan that will get them there.
Tadhg Guiry
CEO & Co-founder
We built a team that
thinks like a partner,
not an agency.
We built a team that
thinks like a partner,
not an agency.
Before CSM, we had worked in agencies, in-house teams, and growth-stage startups. We knew what it felt like to lack clarity and what it took to scale sustainably. So we built the kind of partner we wish we’d had. One that can zoom out, connect strategy with execution, and build a growth system your team can actually run.
/WHAT WE BELIEVE/
/WHAT WE BELIEVE/
/WHAT WE BELIEVE/
01
01
01
Strategy leads everything
Strategy leads everything
Strategy leads everything
We don’t jump into delivery. We get clear on the business model, the customer, and the commercial goals - then build from there.
We don’t jump into delivery. We get clear on the business model, the customer, and the commercial goals - then build from there.
02
02
02
Thoughtful solutions
Thoughtful solutions
Thoughtful solutions
Clear always beats clever. Whether it’s messaging or decision-making, we bring structure, focus, and language that lands.
Clear always beats clever. Whether it’s messaging or decision-making, we bring structure, focus, and language that lands.
03
03
03
Continuous innovation
Continuous innovation
Continuous innovation
We believe growth speaks louder than hype. That means sharper work, clearer decisions, and measurable outcomes.
We believe growth speaks louder than hype. That means sharper work, clearer decisions, and measurable outcomes.
Small team. Big impact.
Small team. Big impact.
Tadhg Guiry
Chief Executive Officer
Tadhg Guiry
Chief Executive Officer
Tadhg Guiry
Chief Executive Officer
Tadhg Guiry
Chief Executive Officer
Rory Keran
Chief Growth Officer
Rory Keran
Chief Growth Officer
Rory Keran
Chief Growth Officer
Rory Keran
Chief Growth Officer
Charné Kelynack
Chief Operations Officer
Charné Kelynack
Chief Operations Officer
Charné Kelynack
Chief Operations Officer
Charné Kelynack
Chief Operations Officer
Tom Kinsley
Client Success Director
Tom Kinsley
Client Success Director
Tom Kinsley
Client Success Director
Tom Kinsley
Client Success Director
David Beakey
Creative Director
David Beakey
Creative Director
David Beakey
Creative Director
David Beakey
Creative Director
Mishqa Mathews
Head of Performance
Mishqa Mathews
Head of Performance
Mishqa Mathews
Head of Performance
Mishqa Mathews
Head of Performance
Kevin O’Brien
Head of AI
Kevin O’Brien
Head of AI
Kevin O’Brien
Head of AI
Kevin O’Brien
Head of AI
Pieter Van Zyl
Key Account Manager
Pieter Van Zyl
Key Account Manager
Pieter Van Zyl
Key Account Manager
Pieter Van Zyl
Key Account Manager
Laysa Silva
Creative Strategist
Laysa Silva
Creative Strategist
Laysa Silva
Creative Strategist
Laysa Silva
Creative Strategist
Pierce James
Financial Controller
Pierce James
Financial Controller
Pierce James
Financial Controller
Pierce James
Financial Controller
Yusrah Abbas
Media Buyer
Yusrah Abbas
Media Buyer
Yusrah Abbas
Media Buyer
Yusrah Abbas
Media Buyer
Richie Delea
Head of Videography
Richie Delea
Head of Videography
Richie Delea
Head of Videography
Richie Delea
Head of Videography
Darcy Reburiano
Executive Assistant
Darcy Reburiano
Executive Assistant
Darcy Reburiano
Executive Assistant
Darcy Reburiano
Executive Assistant
Liezel Loria
Executive Assistant
Liezel Loria
Executive Assistant
Liezel Loria
Executive Assistant
Liezel Loria
Executive Assistant
Mark Sencil
Executive Assistant
Mark Sencil
Executive Assistant
Mark Sencil
Executive Assistant
Mark Sencil
Executive Assistant
/LIFE AT CSM/
/LIFE AT CSM/
/LIFE AT CSM/
Low ego. High standards.
Low ego. High standards.
We’re a focused team of strategists, creatives, and operators who care deeply about the work - and the people behind it. Titles matter less than ideas. Collaboration wins out over hierarchy. And we bring the same clarity and energy to our own projects as we do to our clients’.
What connects us is a shared drive to do exceptional work without the ego. We challenge each other, keep our standards high, and show up ready to solve real business problems, together.
What connects us is a shared drive to do exceptional work without the ego. We challenge each other, keep our standards high, and show up ready to solve real business problems, together.
Help shape better digital growth
Help shape better digital growth
Help shape better digital growth
We’re a small, driven team building big things - for our clients and for each other. If you thrive on clarity, creativity, and shared ambition, we’d love to meet you.
We’re a small, driven team building big things - for our clients and for each other. If you thrive on clarity, creativity, and shared ambition, we’d love to meet you.
