Client
Appliances Delivered needed its growth activity to work as a coordinated commercial function over several years. As paid media investment increased, acquisition, conversion and measurement needed to remain connected so the business could develop its online presence and improve the return from its activity.
CSM connected campaign delivery with funnels, analytics, attribution and conversion-rate optimisation. The work considered both the demand entering the digital experience and the points where people progressed towards purchase. Reporting made response available for review, so improvements to campaigns and journeys could inform one another as investment continued.
CSM operated the paid-media growth function, combining campaign delivery with funnels, analytics, attribution, tracking, reporting and conversion-rate optimisation.
The work connected channel investment to the customer journey. Campaigns brought demand into the digital experience; funnels and conversion points helped people progress; reporting showed how the activity performed. The resulting feedback informed changes to campaigns and journeys over time.
Rory describes hundreds of thousands in media spend managed over the last few years, including substantial Google activity and work across other distribution channels. The scale of the activity made the measurement and optimisation process a central part of how the growth function operated.
The supplied account describes substantial managed media investment and positive commercial returns, without an attached reporting period or audited figure. Michael Briscoe described CSM as a flexible, effective long-term partner. The established capability is the managed acquisition and conversion operation, with a continuing process for examining and improving performance.
Rory reports significant growth in the online presence and strong returns on investment across the engagement. These remain qualitative commercial outcomes until the underlying figures and reporting period are attached.
This engagement forms part of CSM’s agency experience through Evolve Marketing.
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