Client
Colours International needed a growth approach that could develop incoming interest while also pursuing higher-value accounts deliberately. Those routes required different activity, but both needed to contribute to the commercial pipeline.
Funnels and measurement connected enquiries from LinkedIn, Google and outbound activity to their sources. Account-based marketing gave the team a deliberate approach to selected higher-ticket opportunities. Tracking and analytics supplied feedback across the routes, helping targeting, offers and enquiry journeys develop together as the business learned from response.
CSM acted as a growth partner, building funnels and measurement around enquiries from LinkedIn, Google and outbound activity. This created a way to understand the sources of demand and the paths prospective customers took towards the business.
Alongside inbound activity, we developed outbound account-based marketing aimed at high-ticket accounts. That gave the commercial effort a more deliberate route to selected opportunities, supported by a defined approach to reaching those accounts.
Tracking, attribution and analytics connected activity with response. The feedback loop supported changes to targeting, offers, landing pages and enquiry paths, so the business could keep developing both inbound and outbound acquisition.
The business gained complementary routes to commercial opportunities. Its review describes positive results from the marketing and sales support after experiences with other providers. The enduring capability combines a measurable path for incoming interest with a focused way to pursue selected accounts.
Colours International gained complementary routes to commercial opportunities: a measurable path for incoming demand and targeted activity towards higher-value accounts.
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