Client
David Sheehan Solicitors needed digital infrastructure that could support both its public presence and a practical client transaction. The growth opportunity was to make more of the relationship with the firm possible online, including the ability to pay.
The website and payment facility have complementary roles. One gives the practice a place to explain its services and help people engage; the other gives clients a digital way to complete a payment step. Building both establishes infrastructure for more of the relationship, with its day-to-day usefulness depending on how the firm incorporates the facility into its own client process.
CSM developed the website and set up an online payment system. The website provided the public-facing asset; online payments added a functional service the business could use in its client relationships.
These capabilities address different stages of the same wider journey. The website helps the firm present itself online. Payment capability gives a client a digital option for completing a financial step. Together, they broaden what the practice’s digital infrastructure can support.
The system’s value is in the work it enables: representing the business and accepting online payments. It gives the firm a foundation for a more digitally supported client experience, with the exact operational handoffs determined by its payment process.
We also deployed the data and conversion foundations behind the growth system: tracking pixels, analytics, source tracking and attribution, together with multiple offers, funnels, landing pages and enquiry paths. These connected audience response with the journey towards an enquiry and made performance visible across its stages.
The system operated as a continuous feedback loop. Tracking and attribution informed where attention was coming from and how people progressed; those insights guided improvements to offers, pages and conversion points; subsequent activity supplied the next set of signals. This gave the business a repeatable way to improve acquisition and conversion, reduce guesswork and develop growth more predictably over time.
Bryan Sheehan confirmed delivery of the website and online payment system and reported that the team was very happy with the result. The established outcome is the capability itself. It supports a more digitally accessible client experience.
The team at David Sheehan Solicitors reported that it was very happy with the result.
This engagement forms part of CSM’s agency experience through Evolve Marketing.
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