Client
Frank Clark needed support across digitalisation and online growth. The commercial opportunity was to develop the business’s digital presence while putting systems around how it attracted and progressed customer interest.
Offers, landing pages and funnels provided structure around customer interest. Tracking and attribution made response visible, allowing subsequent work to draw on what happened across the journey. That joined the presentation of the business with a practical process for examining and improving how online activity contributed to opportunities.
CSM supported brand and website development alongside digitalisation and growth systems. The work connected the assets customers encountered with the routes through which they could enquire.
Funnels, landing pages and offers supplied the structure around acquisition. Tracking pixels, analytics and source attribution made response visible, while continuing optimisation provided a way to improve the journeys over time.
This connected market-facing activity with a practical operating process: generate interest, understand the response and use that information to improve the next stage of activity.
Enda Downey highlighted accessible advice and a team able to explain the work clearly. The business gained digital growth foundations it could continue to use and develop.
The business gained digital growth foundations it could continue to use and develop. Enda Downey’s review highlights accessible advice and a team able to explain the work without unnecessary complexity.
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