Client
Halligan needed digitalisation choices that made sense for the business as it developed. The commercial constraint was practical as well as strategic: useful improvements had to fit the organisation’s budget and the capacity of its people to carry them out.
CSM examined where systems and digital development could support business growth, with resources shaping the approach. Measurement around acquisition supplied a commercial context for improvement, while the advisory work helped the business consider what it could use and sustain. That keeps the choice of technology connected to the organisation’s ability to act.
CSM worked with Halligan on a digitalisation project, advising on areas where systems and digital improvements could support business growth.
The approach connected opportunity with execution. Understanding the business’s needs established the direction; consideration of its resources shaped what could realistically be progressed. This made digitalisation part of commercial planning rather than an isolated technology exercise.
The wider growth foundations included analytics, attribution, tracking and measurable customer journeys. These provided information to support ongoing improvements in the online acquisition and conversion process alongside the advisory work.
Brian Halligan specifically praised the personalised approach and attention to budget and execution capacity. The lasting contribution is a practical basis for digital development, with work prioritised around the business rather than the availability of a tool. The advisory scope does not establish that every opportunity considered was subsequently implemented.
Halligan gained guidance tailored to its commercial needs and ability to execute. Brian Halligan’s review specifically highlights the personalised approach and attention to budget and available bandwidth.
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