Strategy
Strategy
Strategy
Content Creation
Content Creation
Content Creation
Branding
Branding
Branding
Growth
Growth
Growth
Digitising and upskilling a leading engineering consultancy
Digitising and upskilling a leading engineering consultancy
Year
2024
2024
Client
IN2 Engineering
IN2 Engineering
IN2 is an engineering consultancy with more than 20 years of experience, specialising in MEP design, building services, and sustainability solutions. Their projects span across commercial, residential, and healthcare sectors, with a strong reputation for technical excellence and sustainable design. As the firm continued to grow, IN2 recognised the need to improve how they presented themselves online, both through brand-led content and by equipping their teams with the digital skills to compete effectively in a modern marketplace.
IN2 is an engineering consultancy with more than 20 years of experience, specialising in MEP design, building services, and sustainability solutions. Their projects span across commercial, residential, and healthcare sectors, with a strong reputation for technical excellence and sustainable design. As the firm continued to grow, IN2 recognised the need to improve how they presented themselves online, both through brand-led content and by equipping their teams with the digital skills to compete effectively in a modern marketplace.
IN2 is an engineering consultancy with more than 20 years of experience, specialising in MEP design, building services, and sustainability solutions. Their projects span across commercial, residential, and healthcare sectors, with a strong reputation for technical excellence and sustainable design. As the firm continued to grow, IN2 recognised the need to improve how they presented themselves online, both through brand-led content and by equipping their teams with the digital skills to compete effectively in a modern marketplace.
The Challenge
The Challenge
The Challenge
Although IN2 had strong sector expertise and a reputation for quality, their digital presence was underdeveloped.
• Skills gap internally: Teams lacked confidence in understanding search, social, and digital performance data.
• Brand underrepresented: The IN2 Academy, a cornerstone of their talent development, was not being communicated effectively online.
• Low visibility: Without a strong digital strategy, their brand risked being overshadowed by competitors in key markets.
• Lack of structured roadmap: IN2 needed a clear implementation plan with ownership, timelines, and budgets to drive digitalisation.
The challenge was to strengthen IN2’s foundations, both in how the brand appeared online and in how the team could sustain growth through better use of digital tools.
Although IN2 had strong sector expertise and a reputation for quality, their digital presence was underdeveloped.
• Skills gap internally: Teams lacked confidence in understanding search, social, and digital performance data.
• Brand underrepresented: The IN2 Academy, a cornerstone of their talent development, was not being communicated effectively online.
• Low visibility: Without a strong digital strategy, their brand risked being overshadowed by competitors in key markets.
• Lack of structured roadmap: IN2 needed a clear implementation plan with ownership, timelines, and budgets to drive digitalisation.
The challenge was to strengthen IN2’s foundations, both in how the brand appeared online and in how the team could sustain growth through better use of digital tools.
Although IN2 had strong sector expertise and a reputation for quality, their digital presence was underdeveloped.
• Skills gap internally: Teams lacked confidence in understanding search, social, and digital performance data.
• Brand underrepresented: The IN2 Academy, a cornerstone of their talent development, was not being communicated effectively online.
• Low visibility: Without a strong digital strategy, their brand risked being overshadowed by competitors in key markets.
• Lack of structured roadmap: IN2 needed a clear implementation plan with ownership, timelines, and budgets to drive digitalisation.
The challenge was to strengthen IN2’s foundations, both in how the brand appeared online and in how the team could sustain growth through better use of digital tools.
The Strategy
The Strategy
The Strategy
We worked with IN2’s leadership to define their digital objectives: grow visibility, reflect the quality of their brand online, and upskill internal teams. Together we designed a tailored implementation plan that set budgets, timelines, KPIs, and internal responsibilities.
This strategy created clarity on how IN2 should position themselves online, where to focus their marketing efforts, and how to build the foundations for future growth.
We worked with IN2’s leadership to define their digital objectives: grow visibility, reflect the quality of their brand online, and upskill internal teams. Together we designed a tailored implementation plan that set budgets, timelines, KPIs, and internal responsibilities.
This strategy created clarity on how IN2 should position themselves online, where to focus their marketing efforts, and how to build the foundations for future growth.
We worked with IN2’s leadership to define their digital objectives: grow visibility, reflect the quality of their brand online, and upskill internal teams. Together we designed a tailored implementation plan that set budgets, timelines, KPIs, and internal responsibilities.
This strategy created clarity on how IN2 should position themselves online, where to focus their marketing efforts, and how to build the foundations for future growth.
We worked with IN2’s leadership to define their digital objectives: grow visibility, reflect the quality of their brand online, and upskill internal teams. Together we designed a tailored implementation plan that set budgets, timelines, KPIs, and internal responsibilities.
This strategy created clarity on how IN2 should position themselves online, where to focus their marketing efforts, and how to build the foundations for future growth.
The Build
The Build
With strategy in place, we moved to developing brand-led content that would strengthen IN2’s online presence:
• Storytelling through video: We worked with the IN2 Academy to create a high-quality video highlighting the company’s investment in talent and training. This included storyboard development, sit-down interviews, b-roll, and animation.
• Content production: The finished film provided IN2 with a polished brand asset that could be used for recruitment, awareness, and digital channels.
• Digitalisation: Alongside content, we refined how the brand appeared online, ensuring consistency and credibility across digital touchpoints.
With strategy in place, we moved to developing brand-led content that would strengthen IN2’s online presence:
• Storytelling through video: We worked with the IN2 Academy to create a high-quality video highlighting the company’s investment in talent and training. This included storyboard development, sit-down interviews, b-roll, and animation.
• Content production: The finished film provided IN2 with a polished brand asset that could be used for recruitment, awareness, and digital channels.
• Digitalisation: Alongside content, we refined how the brand appeared online, ensuring consistency and credibility across digital touchpoints.
With strategy in place, we moved to developing brand-led content that would strengthen IN2’s online presence:
• Storytelling through video: We worked with the IN2 Academy to create a high-quality video highlighting the company’s investment in talent and training. This included storyboard development, sit-down interviews, b-roll, and animation.
• Content production: The finished film provided IN2 with a polished brand asset that could be used for recruitment, awareness, and digital channels.
• Digitalisation: Alongside content, we refined how the brand appeared online, ensuring consistency and credibility across digital touchpoints.
The Growth
The Growth
To ensure the impact extended beyond a single project, we invested heavily in knowledge transfer and team enablement:
• Training programme: Delivered via virtual workshops and supporting materials, covering paid and organic search, paid social, competitor analysis, and digital health checks.
• Upskilling: Equipped the team to analyse data trends, identify opportunities, and optimise campaigns independently.
• Knowledge transfer: Ensured that internal staff had the capability to sustain performance improvements without long-term reliance on external agencies.
This approach empowered IN2 to continue their digital journey with confidence.
To ensure the impact extended beyond a single project, we invested heavily in knowledge transfer and team enablement:
• Training programme: Delivered via virtual workshops and supporting materials, covering paid and organic search, paid social, competitor analysis, and digital health checks.
• Upskilling: Equipped the team to analyse data trends, identify opportunities, and optimise campaigns independently.
• Knowledge transfer: Ensured that internal staff had the capability to sustain performance improvements without long-term reliance on external agencies.
This approach empowered IN2 to continue their digital journey with confidence.
To ensure the impact extended beyond a single project, we invested heavily in knowledge transfer and team enablement:
• Training programme: Delivered via virtual workshops and supporting materials, covering paid and organic search, paid social, competitor analysis, and digital health checks.
• Upskilling: Equipped the team to analyse data trends, identify opportunities, and optimise campaigns independently.
• Knowledge transfer: Ensured that internal staff had the capability to sustain performance improvements without long-term reliance on external agencies.
This approach empowered IN2 to continue their digital journey with confidence.
/KEY OUTCOMES/
Building digital foundations for visibility and growth
Building digital foundations for visibility and growth
Through a combination of strategy, content, and training, IN2 established a stronger digital presence, produced compelling assets to reflect their culture, and upskilled their team to sustain growth internally.
High-quality brand video produced for the IN2 Academy
Core objectives delivered: stronger brand visibility, upskilled team, and structured implementation plan
Knowledge transfer completed through tailored training across search, social, and competitor analysis
