Strategy
Growth
Year
Client
Despite strong brand recognition and operational readiness, the team at KC Peaches faced several strategic and commercial challenges in unlocking the full potential of their catering division.
Unstructured acquisition model: Catering growth had been largely reactive, with limited outbound structure or funnel visibility. There was no consistent lead generation or attribution system in place.
Unclear prioritisation of marketing efforts: With internal marketing roles no longer in place, the business needed to rethink how to allocate budget, distinguish high-leverage activity from low-skilled tasks, and avoid overspending on logistics-heavy investments.
Brand assets not built for scale: While KC Peaches had a strong identity, its sales materials, website, and messaging were not fully aligned with the catering buyer journey. This was especially true for SME and corporate buyers who were seeking consistency and reliability.
Strong operations, but underutilised: Having a central Dublin location and a culturally diverse team gave KC Peaches the physical and product capability to grow. However, the commercial layer had not yet caught up.
We began by guiding KC Peaches through a multi-workshop strategic process. This aligned leadership around a core commercial model for B2B catering growth. Together, we worked to:
Define SME and corporate buyer personas, economics, and lifetime value
Map a 12-month growth roadmap tied to revenue, marketing, and logistics triggers
Introduce the 7Ls framework to clarify internal versus outsourced activities
Create a Leverage, Load, and Logistics prioritisation model to support budget decisions
This strategic phase gave the team a clear structure for deciding where to focus time, people, and capital in a more disciplined way.
Once the strategic foundations were in place, we began building the systems and assets required to launch with confidence.
Brand Messaging
We completed foundational brand messaging work to clarify KC Peaches’ positioning and how they communicate their value to B2B catering buyers.Analytics and Attribution
We built a central dashboard model to help track performance by client type. This included CAC, LTV, lead source, and payback period.Offer Structuring
We developed a structure for milestone-tied logistics investments. This helped the team connect major spend decisions to real-world traction and momentum.
Together, these elements created the foundation of a scalable acquisition engine with the data and messaging to support it.
Once the systems were mapped out, we transitioned into rollout planning and internal enablement. This set the stage for long-term partnership delivery.
Growth Blueprint Delivery
We presented the complete roadmap, prioritisation model, and marketing-commercial structure to the full KC Peaches leadership team.Retainer Planning
We proposed a 12-month strategic partnership, structured around consulting, paid media, creative development, and marketing operations.
This final phase ensured that the strategy would not sit still. Instead, it would become operational within a matter of weeks.
/KEY OUTCOMES/
Our work with KC Peaches helped the business unlock a clear and measurable path to scale its catering division. By combining strategy with execution planning, we helped shift the team from reactive growth to a proactive, structured commercial engine.
Core buyer segments mapped with CAC, LTV, and funnel structure
Month growth roadmap and campaign strategy
Per Month strategic retainer model scoped and proposed for long-term growth