Client
Keenan and Co needed a stronger online presence that could help grow the practice over time. The challenge was to make digital visibility a dependable part of business development, with the expertise to keep developing it across a multi-year relationship.
Search work addresses discovery, but the journey continues when someone reaches the business. The firm’s services need to make sense to that visitor, and the next step needs to be clear. CSM connected specialist execution with ongoing advice and project updates, giving the practice a way to understand the work and keep developing the surrounding customer journey over time.
CSM combined an SEO project with ongoing guidance on online marketing. Search work strengthened the discovery side of the client journey, while the wider relationship kept that work connected to the firm’s commercial needs.
The system begins with prospective clients finding the practice online. Its online presence then has to communicate relevant expertise and support a route into the firm. SEO contributes to that journey by making discovery more likely; continuing digital support helps the firm develop the surrounding presence.
Regular updates during the SEO project also gave the client visibility into the work being carried out. The engagement connected specialist execution with an ongoing relationship in which the practice could understand progress and seek guidance.
We also deployed the data and conversion foundations behind the growth system: tracking pixels, analytics, source tracking and attribution, together with multiple offers, funnels, landing pages and enquiry paths. These connected audience response with the journey towards an enquiry and made performance visible across its stages.
The system operated as a continuous feedback loop. Tracking and attribution informed where attention was coming from and how people progressed; those insights guided improvements to offers, pages and conversion points; subsequent activity supplied the next set of signals. This gave the business a repeatable way to improve acquisition and conversion, reduce guesswork and develop growth more predictably over time.
Brian Keenan linked the stronger online presence to an increased client base. A separate review praised the SEO project and its results. Together, those accounts describe sustained commercial usefulness and a positive delivery experience. The lasting foundation is a more discoverable practice supported by continuing digital expertise.
Brian Keenan linked the firm’s stronger online presence with an increased client base. Donagh Bradley separately highlighted satisfaction with the SEO project and its results.
This engagement forms part of CSM’s agency experience through Evolve Marketing.
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