Client
Solicitors need growth ideas they can relate to the realities of running a practice. The Law Society of Ireland’s requirement was to make a Growth Strategy Workshop relevant to that audience, so participants could engage with the subject in a useful professional context.
The work connected programme design with audience needs. Collaboration with Michelle Nolan gave the material a practical context, while responsiveness allowed the programme to be shaped around the people it was intended to help. The engagement brought a commercial discipline into an accessible learning setting, giving participants ideas and methods they could consider within their own practices.
CSM worked collaboratively with Michelle Nolan to shape the programme for solicitors. Audience needs informed the content rather than being left for participants to translate themselves.
The capability-building mechanism was to connect growth strategy with the decisions legal practitioners face. Programme design created the link between a general business discipline and the people who could apply it inside their firms.
This sits within CSM’s work on growth foundations: equipping decision-makers with a framework for thinking about how their businesses develop. The workshop was the vehicle through which that knowledge could reach a wider professional audience.
The system operated as a continuous feedback loop. Tracking and attribution informed where attention was coming from and how people progressed; those insights guided improvements to offers, pages and conversion points; subsequent activity supplied the next set of signals. This gave the business a repeatable way to improve acquisition and conversion, reduce guesswork and develop growth more predictably over time.
Michelle Nolan highlighted collaboration and responsiveness in making the programme work for the audience. The delivered result is an audience-relevant Growth Strategy Workshop.
Michelle highlighted the collaborative approach and responsiveness in making the programme work for the audience.
This engagement forms part of CSM’s agency experience through Evolve Marketing.
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