Content Creation
Content Creation
Content Creation
Strategy
Strategy
Strategy
Growth
Growth
Growth
Strengthening Sales Positioning in Southeast Asia
Strengthening Sales Positioning in Southeast Asia
Year
2025
2025
Client
Medentech
Medentech
Medentech, a Kersia Group company, is a global leader in disinfection and infection-control solutions. With a mission to improve human and animal health worldwide, Medentech develops and manufactures products that reduce contaminants in drinking water and limit the spread of infection in clinical, food, catering, and farm environment.
Medentech, a Kersia Group company, is a global leader in disinfection and infection-control solutions. With a mission to improve human and animal health worldwide, Medentech develops and manufactures products that reduce contaminants in drinking water and limit the spread of infection in clinical, food, catering, and farm environment.
Medentech, a Kersia Group company, is a global leader in disinfection and infection-control solutions. With a mission to improve human and animal health worldwide, Medentech develops and manufactures products that reduce contaminants in drinking water and limit the spread of infection in clinical, food, catering, and farm environment.
The Challenge
The Challenge
The Challenge
To expand their presence in Southeast Asia, Medentech needed a way to communicate the benefits of their products more effectively to distributors and end customers. The challenge was to balance strict compliance requirements with the need for clear, persuasive sales messaging that would resonate in non-English-speaking markets.
While Medentech’s products carry strong credibility in regulated healthcare markets, their sales and commercial teams faced critical hurdles in Malaysia, Singapore, and Vietnam.
Compliance vs. clarity: Medical disinfection products are bound by heavy compliance standards. Presentation materials often erred on the side of technical detail, making them difficult to use as sales tools.
Language and cultural barriers: For distributors in Southeast Asia, English was often a second language. Complex medical terminology created unnecessary friction in pitches and slowed sales conversations.
Under-equipped sales teams: Without tailored, market-ready sales decks and guidance, Medentech’s commercial teams struggled to present a clear and persuasive value proposition to distributors and healthcare partners.
The risk was simple: without better communication tools, Medentech would miss opportunities to build strong partnerships and secure growth in these key markets.
To expand their presence in Southeast Asia, Medentech needed a way to communicate the benefits of their products more effectively to distributors and end customers. The challenge was to balance strict compliance requirements with the need for clear, persuasive sales messaging that would resonate in non-English-speaking markets.
While Medentech’s products carry strong credibility in regulated healthcare markets, their sales and commercial teams faced critical hurdles in Malaysia, Singapore, and Vietnam.
Compliance vs. clarity: Medical disinfection products are bound by heavy compliance standards. Presentation materials often erred on the side of technical detail, making them difficult to use as sales tools.
Language and cultural barriers: For distributors in Southeast Asia, English was often a second language. Complex medical terminology created unnecessary friction in pitches and slowed sales conversations.
Under-equipped sales teams: Without tailored, market-ready sales decks and guidance, Medentech’s commercial teams struggled to present a clear and persuasive value proposition to distributors and healthcare partners.
The risk was simple: without better communication tools, Medentech would miss opportunities to build strong partnerships and secure growth in these key markets.
To expand their presence in Southeast Asia, Medentech needed a way to communicate the benefits of their products more effectively to distributors and end customers. The challenge was to balance strict compliance requirements with the need for clear, persuasive sales messaging that would resonate in non-English-speaking markets.
While Medentech’s products carry strong credibility in regulated healthcare markets, their sales and commercial teams faced critical hurdles in Malaysia, Singapore, and Vietnam.
Compliance vs. clarity: Medical disinfection products are bound by heavy compliance standards. Presentation materials often erred on the side of technical detail, making them difficult to use as sales tools.
Language and cultural barriers: For distributors in Southeast Asia, English was often a second language. Complex medical terminology created unnecessary friction in pitches and slowed sales conversations.
Under-equipped sales teams: Without tailored, market-ready sales decks and guidance, Medentech’s commercial teams struggled to present a clear and persuasive value proposition to distributors and healthcare partners.
The risk was simple: without better communication tools, Medentech would miss opportunities to build strong partnerships and secure growth in these key markets.
The Strategy
The Strategy
The Strategy
We began by working closely with Medentech’s sales directors and commercial leadership to understand the compliance landscape and diagnose the core blockers in their sales process. Together we clarified how to balance regulatory requirements with marketing effectiveness and shaped a market-specific account-based marketing (ABM) approach.
We began by working closely with Medentech’s sales directors and commercial leadership to understand the compliance landscape and diagnose the core blockers in their sales process. Together we clarified how to balance regulatory requirements with marketing effectiveness and shaped a market-specific account-based marketing (ABM) approach.
We began by working closely with Medentech’s sales directors and commercial leadership to understand the compliance landscape and diagnose the core blockers in their sales process. Together we clarified how to balance regulatory requirements with marketing effectiveness and shaped a market-specific account-based marketing (ABM) approach.
We began by working closely with Medentech’s sales directors and commercial leadership to understand the compliance landscape and diagnose the core blockers in their sales process. Together we clarified how to balance regulatory requirements with marketing effectiveness and shaped a market-specific account-based marketing (ABM) approach.
The Build
The Build
With the strategy in place, we moved to execution. We designed a suite of ABM presentation decks that were:
Compliance-ready to meet regulatory obligations and avoid legal risks.
Simplified and visual to make complex product benefits accessible to non-English-speaking distributors.
Market-adaptable so that content could be localised and adjusted without losing accuracy or consistency.
We also supported Medentech’s sales directors through training and live presentation guidance. By coaching teams on how to deliver compliance-heavy content in a persuasive and engaging way, we ensured the new decks could be used effectively in real sales conversations.
With the strategy in place, we moved to execution. We designed a suite of ABM presentation decks that were:
Compliance-ready to meet regulatory obligations and avoid legal risks.
Simplified and visual to make complex product benefits accessible to non-English-speaking distributors.
Market-adaptable so that content could be localised and adjusted without losing accuracy or consistency.
We also supported Medentech’s sales directors through training and live presentation guidance. By coaching teams on how to deliver compliance-heavy content in a persuasive and engaging way, we ensured the new decks could be used effectively in real sales conversations.
With the strategy in place, we moved to execution. We designed a suite of ABM presentation decks that were:
Compliance-ready to meet regulatory obligations and avoid legal risks.
Simplified and visual to make complex product benefits accessible to non-English-speaking distributors.
Market-adaptable so that content could be localised and adjusted without losing accuracy or consistency.
We also supported Medentech’s sales directors through training and live presentation guidance. By coaching teams on how to deliver compliance-heavy content in a persuasive and engaging way, we ensured the new decks could be used effectively in real sales conversations.
The Growth
The Growth
Creating decks was only the start. To ensure impact in-market, we actively helped Medentech’s teams bring the new tools to life:
Team Enablement: Delivered hands-on guidance to regional sales teams, ensuring they could present with confidence to non-English-speaking distributors.
Activation Support: Participated in distributor calls to demonstrate delivery techniques and reinforce messaging.
Market Impact: Enabled Medentech to secure new partnerships with major pharmaceutical distributors across Malaysia, Singapore, and Vietnam.
By embedding training and activation into the rollout, we transformed the decks from static assets into real commercial momentum.
Creating decks was only the start. To ensure impact in-market, we actively helped Medentech’s teams bring the new tools to life:
Team Enablement: Delivered hands-on guidance to regional sales teams, ensuring they could present with confidence to non-English-speaking distributors.
Activation Support: Participated in distributor calls to demonstrate delivery techniques and reinforce messaging.
Market Impact: Enabled Medentech to secure new partnerships with major pharmaceutical distributors across Malaysia, Singapore, and Vietnam.
By embedding training and activation into the rollout, we transformed the decks from static assets into real commercial momentum.
Creating decks was only the start. To ensure impact in-market, we actively helped Medentech’s teams bring the new tools to life:
Team Enablement: Delivered hands-on guidance to regional sales teams, ensuring they could present with confidence to non-English-speaking distributors.
Activation Support: Participated in distributor calls to demonstrate delivery techniques and reinforce messaging.
Market Impact: Enabled Medentech to secure new partnerships with major pharmaceutical distributors across Malaysia, Singapore, and Vietnam.
By embedding training and activation into the rollout, we transformed the decks from static assets into real commercial momentum.
/KEY OUTCOMES/
Turning compliance-heavy content into market-winning conversations
Turning compliance-heavy content into market-winning conversations
Our collaboration enabled Medentech’s teams to confidently present to new distributors in Malaysia, Singapore, and Vietnam. By simplifying complex content, tailoring messaging for diverse audiences, and embedding compliance into every slide, we helped Medentech secure traction with major pharmaceutical buyers and strengthen their regional position. The project demonstrated how strategic communication tools can accelerate market access and create measurable commercial impact, even in highly regulated industries.
Tailored ABM presentation decks created for Southeast Asian markets
Regional teams enabled with training and delivery support
Set of new partnerships secured with leading pharmaceutical distributors in Malaysia, Singapore, and Vietnam
