Client
Next Generation needed to develop two connected markets: candidates considering their next move and employers seeking recruitment support. Sustaining growth meant giving both audiences a coherent route into the business while coordinating the range of marketing work required.
Over several years, CSM supplied fractional leadership and specialist execution across content, search, campaigns and acquisition systems. Candidate and employer journeys had distinct roles within the wider plan. Measurement connected the resulting enquiries with their sources, giving the team a basis for refining messages, offers and digital routes over successive campaigns.
Over several years, CSM acted as a growth partner and fractional marketing and commercial leadership function. We combined direction with execution across organic content, Google visibility, campaigns and the systems supporting acquisition.
The work addressed candidate and employer journeys separately within the wider commercial strategy. Content and search helped the business be discovered; campaigns brought relevant propositions to market; offers, landing pages and funnels created routes for each audience to respond.
Analytics, pixels and source attribution made those routes measurable. The team could examine how activity contributed to candidate and employer enquiries, then use that information to refine the approach. This connected the choice of audience and message with delivery and continuous optimisation.
The business gained an ongoing growth function covering both sides of its model. Maura O’Hea highlighted the responsiveness, professionalism and expertise of the working relationship. The lasting capability is a combination of market understanding, digital infrastructure and an established way to operate the work, without restarting the commercial thinking each time.
Next Generation gained an ongoing commercial and marketing capability covering both sides of its recruitment model. The relationship supplied leadership, specialist execution and a common measurement foundation across a broad range of activity.
This engagement forms part of CSM’s agency experience through Evolve Marketing.
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