Client
Ó Scanaill needed a new website that could form a useful foundation for its online presence. The commercial role of that asset was to help prospective clients understand the practice and progress towards an enquiry.
The website provided the central digital asset. Offers, landing pages and enquiry paths connected it with the ways people could encounter the practice and get in touch. Tracking and attribution made response available for review, allowing improvements to the journey to be considered as part of the website’s continuing use.
CSM delivered the website with support and guidance throughout the process. Around the digital presence, we deployed the shared growth architecture: offers, landing pages, funnels and enquiry paths, supported by tracking pixels, analytics and attribution.
That connected the website with a measurable acquisition journey. Source information showed where interest originated, while journey performance informed improvements to the pages and conversion points through which people could contact the business.
The ongoing feedback loop made the site part of a developing growth system. It provided a way to examine response and improve the experience over time.
Deirdre Daly thanked the team for the new website and its guidance during the process. The delivered foundation is an online presence the practice can keep developing, supported by measurement and acquisition infrastructure. The account does not supply a quantified increase in new clients or revenue.
Deirdre Daly thanked the team for the new website and the support provided throughout delivery.
This engagement forms part of CSM’s agency experience through Evolve Marketing.
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