Client
Ozone needed to develop its online growth activity while expanding the routes through which customers could discover and buy from the business. The commercial challenge was to connect existing digital activity with the move into an additional marketplace.
Search and paid media addressed how customers found the business. Offers, landing pages and acquisition paths provided the surrounding journey, with measurement making response available for optimisation. The Amazon work added a marketplace dimension, helping the business consider how its offer would translate into a different selling environment alongside its existing digital activity.
CSM worked as an overall growth partner, supporting the growth function across inbound SEO, paid media and the systems behind those activities. We also helped the business move towards Amazon as an additional route to customers.
Search and paid media served discovery and demand generation. Funnels, landing pages, offers and enquiry paths supplied the surrounding acquisition infrastructure. Analytics, pixels and attribution made the digital activity measurable, giving ongoing optimisation a basis in performance information.
The Amazon work added a marketplace dimension to that strategy. It broadened the routes under consideration for growth while requiring the business to think about how its offer would work within a different selling environment.
Laurie Mallet’s review highlights breadth of ecommerce expertise and attention to the business as a whole. Ozone gained support across acquisition and channel development, with systems it could continue to improve. The supplied scope supports assistance with the Amazon transition.
Ozone gained support across the growth function and a foundation for developing multiple routes to market. Laurie Mallet’s review highlights the team’s knowledge across ecommerce platforms and its attention to the business as a whole.
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