Web Design
Web Design
Web Design
User Journey Mapping
User Journey Mapping
User Journey Mapping
Development
Development
Development
Content Creation
Content Creation
Content Creation
Transforming the digital experience for Dublin’s premium private office provider
Transforming the digital experience for Dublin’s premium private office provider
Year
2025
2025
Client
Pembr
Pembr
How we helped Pembr modernise their brand online, redesign the user journey, and deliver a dynamic search and booking system that reflects the needs of B2B office clients.
How we helped Pembr modernise their brand online, redesign the user journey, and deliver a dynamic search and booking system that reflects the needs of B2B office clients.
How we helped Pembr modernise their brand online, redesign the user journey, and deliver a dynamic search and booking system that reflects the needs of B2B office clients.
The Challenge
The Challenge
The Challenge
Pembr’s website was not keeping pace with their brand or their business model:
Outdated UX and design: The site did not reflect the new brand identity or the professional corporate audience they were targeting.
Poor search and discovery: With 20+ locations and multiple office sizes, users had no way of searching dynamically. The old site only provided static landing pages with no ability to filter or compare options.
No visibility of availability: Prospects had no way of knowing which offices were available, creating unnecessary manual back and forth with the sales team.
Inefficient booking process: The old site relied on a generic contact form for viewings, leading to low conversion rates and poor visibility on pipeline.
Operational inefficiencies: The client had no simple way to manage or update office availability without developer intervention.
Without addressing these issues, Pembr risked missing opportunities with corporate clients seeking a seamless digital experience in their office search.
Pembr’s website was not keeping pace with their brand or their business model:
Outdated UX and design: The site did not reflect the new brand identity or the professional corporate audience they were targeting.
Poor search and discovery: With 20+ locations and multiple office sizes, users had no way of searching dynamically. The old site only provided static landing pages with no ability to filter or compare options.
No visibility of availability: Prospects had no way of knowing which offices were available, creating unnecessary manual back and forth with the sales team.
Inefficient booking process: The old site relied on a generic contact form for viewings, leading to low conversion rates and poor visibility on pipeline.
Operational inefficiencies: The client had no simple way to manage or update office availability without developer intervention.
Without addressing these issues, Pembr risked missing opportunities with corporate clients seeking a seamless digital experience in their office search.
Pembr’s website was not keeping pace with their brand or their business model:
Outdated UX and design: The site did not reflect the new brand identity or the professional corporate audience they were targeting.
Poor search and discovery: With 20+ locations and multiple office sizes, users had no way of searching dynamically. The old site only provided static landing pages with no ability to filter or compare options.
No visibility of availability: Prospects had no way of knowing which offices were available, creating unnecessary manual back and forth with the sales team.
Inefficient booking process: The old site relied on a generic contact form for viewings, leading to low conversion rates and poor visibility on pipeline.
Operational inefficiencies: The client had no simple way to manage or update office availability without developer intervention.
Without addressing these issues, Pembr risked missing opportunities with corporate clients seeking a seamless digital experience in their office search.
The Strategy
The Strategy
The Strategy
We began with a deep dive into Pembr’s audiences and user journeys. By mapping the personas of prospective clients, we identified the key paths users take, from searching for a specific office size or location, to comparing amenities, to booking a viewing.
From there, we created a comprehensive sitemap and UX blueprint, informed by best-in-class search experiences in the property and office rental sectors. The strategy clarified three priorities:
Build a dynamic search and discovery system.
Redefine booking flows to improve conversions.
Ensure the site reflected Pembr’s renewed brand identity and professional positioning.
We began with a deep dive into Pembr’s audiences and user journeys. By mapping the personas of prospective clients, we identified the key paths users take, from searching for a specific office size or location, to comparing amenities, to booking a viewing.
From there, we created a comprehensive sitemap and UX blueprint, informed by best-in-class search experiences in the property and office rental sectors. The strategy clarified three priorities:
Build a dynamic search and discovery system.
Redefine booking flows to improve conversions.
Ensure the site reflected Pembr’s renewed brand identity and professional positioning.
We began with a deep dive into Pembr’s audiences and user journeys. By mapping the personas of prospective clients, we identified the key paths users take, from searching for a specific office size or location, to comparing amenities, to booking a viewing.
From there, we created a comprehensive sitemap and UX blueprint, informed by best-in-class search experiences in the property and office rental sectors. The strategy clarified three priorities:
Build a dynamic search and discovery system.
Redefine booking flows to improve conversions.
Ensure the site reflected Pembr’s renewed brand identity and professional positioning.
We began with a deep dive into Pembr’s audiences and user journeys. By mapping the personas of prospective clients, we identified the key paths users take, from searching for a specific office size or location, to comparing amenities, to booking a viewing.
From there, we created a comprehensive sitemap and UX blueprint, informed by best-in-class search experiences in the property and office rental sectors. The strategy clarified three priorities:
Build a dynamic search and discovery system.
Redefine booking flows to improve conversions.
Ensure the site reflected Pembr’s renewed brand identity and professional positioning.
The Build
The Build
We then completely overhauled Pembr’s digital experience:
Dynamic search functionality: We implemented Algolia and Mapbox to deliver an integrated search and map-based browsing experience. Users can now filter offices by size, availability, amenities, and location, making discovery fast and intuitive.
Redefined office categories: We simplified office size definitions to make selection clearer and easier for users.
Booking flow overhaul: We replaced the generic contact form with a tailored viewing booking system. Users can book on demand, selecting specific locations and times, integrated with Pembr staff calendars. This makes scheduling seamless and increases the likelihood of successful conversions.
CMS integration: We built a custom content management solution that allows Pembr to update availability, office details, and location information without developer input. This gave the team full control of their front-end content.
Brand alignment: We redesigned the site’s look and feel to match Pembr’s updated brand, ensuring consistency with their professional B2B positioning.
Storytelling and ESG: To strengthen the brand narrative, we built new “Our Story” and sustainability pages, supporting Pembr’s identity as a people-led and values-driven organisation.
Photography and videography: We delivered a full content suite including a brand video, testimonial video, team photography, and office imagery to bring the new site to life.
Together, these improvements created a seamless, modern digital front door for Pembr’s business.
We then completely overhauled Pembr’s digital experience:
Dynamic search functionality: We implemented Algolia and Mapbox to deliver an integrated search and map-based browsing experience. Users can now filter offices by size, availability, amenities, and location, making discovery fast and intuitive.
Redefined office categories: We simplified office size definitions to make selection clearer and easier for users.
Booking flow overhaul: We replaced the generic contact form with a tailored viewing booking system. Users can book on demand, selecting specific locations and times, integrated with Pembr staff calendars. This makes scheduling seamless and increases the likelihood of successful conversions.
CMS integration: We built a custom content management solution that allows Pembr to update availability, office details, and location information without developer input. This gave the team full control of their front-end content.
Brand alignment: We redesigned the site’s look and feel to match Pembr’s updated brand, ensuring consistency with their professional B2B positioning.
Storytelling and ESG: To strengthen the brand narrative, we built new “Our Story” and sustainability pages, supporting Pembr’s identity as a people-led and values-driven organisation.
Photography and videography: We delivered a full content suite including a brand video, testimonial video, team photography, and office imagery to bring the new site to life.
Together, these improvements created a seamless, modern digital front door for Pembr’s business.
We then completely overhauled Pembr’s digital experience:
Dynamic search functionality: We implemented Algolia and Mapbox to deliver an integrated search and map-based browsing experience. Users can now filter offices by size, availability, amenities, and location, making discovery fast and intuitive.
Redefined office categories: We simplified office size definitions to make selection clearer and easier for users.
Booking flow overhaul: We replaced the generic contact form with a tailored viewing booking system. Users can book on demand, selecting specific locations and times, integrated with Pembr staff calendars. This makes scheduling seamless and increases the likelihood of successful conversions.
CMS integration: We built a custom content management solution that allows Pembr to update availability, office details, and location information without developer input. This gave the team full control of their front-end content.
Brand alignment: We redesigned the site’s look and feel to match Pembr’s updated brand, ensuring consistency with their professional B2B positioning.
Storytelling and ESG: To strengthen the brand narrative, we built new “Our Story” and sustainability pages, supporting Pembr’s identity as a people-led and values-driven organisation.
Photography and videography: We delivered a full content suite including a brand video, testimonial video, team photography, and office imagery to bring the new site to life.
Together, these improvements created a seamless, modern digital front door for Pembr’s business.
/KEY OUTCOMES/
Delivering a best-in-class search and booking experience for B2B clients
Delivering a best-in-class search and booking experience for B2B clients
The new Pembr site now reflects their professional brand identity and gives prospective tenants the tools to search, compare, and book offices with ease. Dynamic functionality and improved booking flows simplify the client journey while giving Pembr greater efficiency in managing availability and enquiries.
Office locations made fully searchable with dynamic filters and integrated mapping
Office viewing booking flow built and connected to staff calendars
videography assets to showcase Pembr's premium workspaces.
