Client
RFL’s next phase of growth required its commercial direction and digital presence to develop together. The business needed a way to turn its growth ambitions into clear market communication, stronger customer journeys and new lead generation across different areas of the company.
Brand and video helped communicate RFL’s capability. The digital experience gave interested customers a place to understand it. Funnels and enquiry paths connected that interest with opportunities for the business to progress. Analytics and attribution then supplied feedback across the journey, linking decisions about activity to the response it produced.
CSM came on as an overall growth partner, connecting commercial and growth strategy with the systems needed to put that strategy into action. We enhanced the brand and digital experience, developed video content and built funnels around the business’s routes to market.
Each element had a commercial job. Brand and video helped communicate the business’s capability. The digital experience gave interested customers somewhere to explore it. Funnels and enquiry paths provided routes from interest towards a conversation, with different acquisition approaches supporting different parts of the business.
We installed analytics, tracking pixels and source attribution so activity could be examined across those journeys. That measurement fed the optimisation process: understand where interest originated, see how people progressed and improve the offers, pages and conversion points that shaped the response.
RFL gained connected commercial and digital foundations that could support its next growth phase. Warren Larkin’s review reinforces the collaborative delivery, creative problem-solving and open communication behind the work. The lasting value is coordination: assets, routes to market and performance information available to guide the next decision together.
RFL gained connected growth infrastructure rather than a collection of disconnected marketing assets. Commercial strategy provided direction; brand, content and digital journeys brought it to market; measurement gave the business a basis for improving performance over time.
This engagement forms part of CSM’s agency experience through Evolve Marketing.
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