Client
Rivatiles and Plumstore needed to develop their online presence alongside the systems supporting business growth. The opportunity was to connect how customers encountered the businesses with the wider digitalisation work behind them.
Brand and website work supplied assets through which the businesses could communicate their offers. Funnels, landing pages and enquiry paths connected that presence with acquisition, while tracking and attribution made response available for review. Systems support put the online activity in the wider context of how the businesses developed their digital capability.
CSM supported digitalisation, systems development and online growth, including the brand and website foundations.
The customer-facing work gave the businesses digital assets through which to communicate their offerings. Funnels, landing pages and enquiry paths connected that presence with acquisition activity, while analytics and attribution provided visibility into response.
The wider systems work supported a more connected approach to development. The optimisation loop used performance information to guide improvements to the digital journey, helping the businesses build on their online foundations over time.
Martin O’Connell praised the team’s expertise and patience. The supplied scope establishes connected brand, website and growth foundations alongside digitalisation support. This is a joint engagement account; it does not allocate an unconfirmed feature or result to one brand when the source does not distinguish between them.
The engagement supplied brand, website and growth infrastructure alongside digitalisation support. Martin O’Connell’s review highlights the team’s expertise and patience throughout the relationship.
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