Strategy
Strategy
Strategy
Growth
Growth
Growth
Content Creation
Content Creation
Content Creation
Digitising a leading engineering brand for growth
Digitising a leading engineering brand for growth
Year
2024
2024
Client
Suir Engineering
Suir Engineering
How we helped Suir Engineering modernise their digital presence, produce compelling brand content, and upskill their team to drive visibility and new business opportunities.
How we helped Suir Engineering modernise their digital presence, produce compelling brand content, and upskill their team to drive visibility and new business opportunities.
How we helped Suir Engineering modernise their digital presence, produce compelling brand content, and upskill their team to drive visibility and new business opportunities.
The Challenge
The Challenge
The Challenge
Suir Engineering is a global provider of mechanical, electrical, and instrumentation solutions, working across sectors including pharmaceuticals, healthcare, and energy and utilities. With a strong reputation for engineering excellence, Suir sought to elevate their digital presence to match the scale and quality of their work, while also empowering their internal teams with the skills needed to compete in a digital-first environment.
Despite their strong industry reputation, Suir faced several challenges in the digital space:
Low visibility online: Their brand was not ranking strongly on search engines, limiting inbound opportunities and forcing reliance on paid campaigns.
Outdated brand perception: Their digital presence did not reflect the scale, professionalism, and quality of the work they delivered for world-class clients.
Limited marketing assets: The apprenticeship programme, a critical part of their recruitment pipeline, lacked engaging digital content to tell its story.
Skills gap internally: The commercial and marketing teams wanted to strengthen their knowledge of digital channels, analytics, and content performance to reduce dependency on external support.
The result was friction in both business development and talent acquisition, areas critical to Suir’s long-term growth.
Suir Engineering is a global provider of mechanical, electrical, and instrumentation solutions, working across sectors including pharmaceuticals, healthcare, and energy and utilities. With a strong reputation for engineering excellence, Suir sought to elevate their digital presence to match the scale and quality of their work, while also empowering their internal teams with the skills needed to compete in a digital-first environment.
Despite their strong industry reputation, Suir faced several challenges in the digital space:
Low visibility online: Their brand was not ranking strongly on search engines, limiting inbound opportunities and forcing reliance on paid campaigns.
Outdated brand perception: Their digital presence did not reflect the scale, professionalism, and quality of the work they delivered for world-class clients.
Limited marketing assets: The apprenticeship programme, a critical part of their recruitment pipeline, lacked engaging digital content to tell its story.
Skills gap internally: The commercial and marketing teams wanted to strengthen their knowledge of digital channels, analytics, and content performance to reduce dependency on external support.
The result was friction in both business development and talent acquisition, areas critical to Suir’s long-term growth.
Suir Engineering is a global provider of mechanical, electrical, and instrumentation solutions, working across sectors including pharmaceuticals, healthcare, and energy and utilities. With a strong reputation for engineering excellence, Suir sought to elevate their digital presence to match the scale and quality of their work, while also empowering their internal teams with the skills needed to compete in a digital-first environment.
Despite their strong industry reputation, Suir faced several challenges in the digital space:
Low visibility online: Their brand was not ranking strongly on search engines, limiting inbound opportunities and forcing reliance on paid campaigns.
Outdated brand perception: Their digital presence did not reflect the scale, professionalism, and quality of the work they delivered for world-class clients.
Limited marketing assets: The apprenticeship programme, a critical part of their recruitment pipeline, lacked engaging digital content to tell its story.
Skills gap internally: The commercial and marketing teams wanted to strengthen their knowledge of digital channels, analytics, and content performance to reduce dependency on external support.
The result was friction in both business development and talent acquisition, areas critical to Suir’s long-term growth.
The Strategy
The Strategy
The Strategy
We worked with Suir’s leadership to clarify their objectives: improve rankings, grow brand visibility, and upskill the team. Together we designed a tailored digital roadmap that covered search, content, and paid channels. Key priorities included:
Mapping opportunities to increase visibility in target sectors.
Defining digital KPIs, budgets, and timelines for growth initiatives.
Assigning internal ownership and responsibility to ensure sustainability of the strategy.
This gave Suir clarity on where to focus and a structured plan to improve their digital maturity.
We worked with Suir’s leadership to clarify their objectives: improve rankings, grow brand visibility, and upskill the team. Together we designed a tailored digital roadmap that covered search, content, and paid channels. Key priorities included:
Mapping opportunities to increase visibility in target sectors.
Defining digital KPIs, budgets, and timelines for growth initiatives.
Assigning internal ownership and responsibility to ensure sustainability of the strategy.
This gave Suir clarity on where to focus and a structured plan to improve their digital maturity.
We worked with Suir’s leadership to clarify their objectives: improve rankings, grow brand visibility, and upskill the team. Together we designed a tailored digital roadmap that covered search, content, and paid channels. Key priorities included:
Mapping opportunities to increase visibility in target sectors.
Defining digital KPIs, budgets, and timelines for growth initiatives.
Assigning internal ownership and responsibility to ensure sustainability of the strategy.
This gave Suir clarity on where to focus and a structured plan to improve their digital maturity.
We worked with Suir’s leadership to clarify their objectives: improve rankings, grow brand visibility, and upskill the team. Together we designed a tailored digital roadmap that covered search, content, and paid channels. Key priorities included:
Mapping opportunities to increase visibility in target sectors.
Defining digital KPIs, budgets, and timelines for growth initiatives.
Assigning internal ownership and responsibility to ensure sustainability of the strategy.
This gave Suir clarity on where to focus and a structured plan to improve their digital maturity.
The Build
The Build
To bring the strategy to life, we developed new digital assets and systems:
Content creation: We storyboarded, filmed, and produced a high-quality video to showcase Suir’s apprenticeship programme. This included interviews, b-roll, and animation to create a polished asset that reflected the company’s culture and values.
Video marketing: Working closely with Suir’s team, we edited and refined the film into a compelling recruitment and brand awareness tool that could be used across digital channels.
Digitalisation: We modernised how the brand presented itself online, aligning digital touchpoints with Suir’s quality standards and ensuring they could reach prospects more effectively.
To bring the strategy to life, we developed new digital assets and systems:
Content creation: We storyboarded, filmed, and produced a high-quality video to showcase Suir’s apprenticeship programme. This included interviews, b-roll, and animation to create a polished asset that reflected the company’s culture and values.
Video marketing: Working closely with Suir’s team, we edited and refined the film into a compelling recruitment and brand awareness tool that could be used across digital channels.
Digitalisation: We modernised how the brand presented itself online, aligning digital touchpoints with Suir’s quality standards and ensuring they could reach prospects more effectively.
To bring the strategy to life, we developed new digital assets and systems:
Content creation: We storyboarded, filmed, and produced a high-quality video to showcase Suir’s apprenticeship programme. This included interviews, b-roll, and animation to create a polished asset that reflected the company’s culture and values.
Video marketing: Working closely with Suir’s team, we edited and refined the film into a compelling recruitment and brand awareness tool that could be used across digital channels.
Digitalisation: We modernised how the brand presented itself online, aligning digital touchpoints with Suir’s quality standards and ensuring they could reach prospects more effectively.
The Growth
The Growth
To ensure lasting impact, we focused on enabling Suir’s internal team:
Training and knowledge transfer: We ran a structured training programme covering paid and organic search, paid social, competitor analysis, and digital health checks.
Upskilling: By teaching the team how to analyse data trends, track performance, and adjust campaigns, we empowered them to manage and optimise digital activities independently.
Implementation support: We worked through performance expectations, timelines, and challenges together so the team could confidently sustain the strategy moving forward.
To ensure lasting impact, we focused on enabling Suir’s internal team:
Training and knowledge transfer: We ran a structured training programme covering paid and organic search, paid social, competitor analysis, and digital health checks.
Upskilling: By teaching the team how to analyse data trends, track performance, and adjust campaigns, we empowered them to manage and optimise digital activities independently.
Implementation support: We worked through performance expectations, timelines, and challenges together so the team could confidently sustain the strategy moving forward.
To ensure lasting impact, we focused on enabling Suir’s internal team:
Training and knowledge transfer: We ran a structured training programme covering paid and organic search, paid social, competitor analysis, and digital health checks.
Upskilling: By teaching the team how to analyse data trends, track performance, and adjust campaigns, we empowered them to manage and optimise digital activities independently.
Implementation support: We worked through performance expectations, timelines, and challenges together so the team could confidently sustain the strategy moving forward.
/KEY OUTCOMES/
From low visibility to digital readiness
From low visibility to digital readiness
Our collaboration helped Suir Engineering strengthen their digital foundation and brand visibility, while equipping their team with the knowledge to sustain growth independently.
Core growth objectives delivered: improved rankings, stronger brand visibility, and upskilled team
High-quality apprenticeship video produced to support recruitment and brand visibility
Knowledge transfer achieved through tailored digital training across paid, organic, and social channels
/Testimonial/
We would highly recommend Evolve Marketing. They were a pleasure to deal with and really know their stuff about all things digital marketing. Evolve were very involved in the process and checked in regularly to make sure we were on track with all agreed projects, plans and deadlines.
We would highly recommend Evolve Marketing. They were a pleasure to deal with and really know their stuff about all things digital marketing. Evolve were very involved in the process and checked in regularly to make sure we were on track with all agreed projects, plans and deadlines.
We would highly recommend Evolve Marketing. They were a pleasure to deal with and really know their stuff about all things digital marketing. Evolve were very involved in the process and checked in regularly to make sure we were on track with all agreed projects, plans and deadlines.
Amanda Moore
Marketing Coordinator
