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PRESS / THINKBUSINESS

Commercial complacency holds legacy businesses back.

Commercial complacency holds legacy businesses back.

Commercial complacency holds legacy businesses back.

ThinkBusiness article featuring CSM Agency's piece on commercial complacency, displayed on a dark wood desk.

Published by

ThinkBusiness

Featuring

Tadhg Guiry

CEO, CSM

Published

11 July 2025

Topic

Commercial Growth

About this article

About this article

About this article

Writing in ThinkBusiness, CSM CEO Tadhg Guiry examines why established businesses get stuck in a rut rather than failing outright, and why preservation never equates to growth. He argues the binding constraint is usually demand-side visibility, not supply, and that the fix is to analyse the whole revenue infrastructure rather than trimming costs function by function.

Writing in ThinkBusiness, CSM CEO Tadhg Guiry examines why established businesses get stuck in a rut rather than failing outright, and why preservation never equates to growth. He argues the binding constraint is usually demand-side visibility, not supply, and that the fix is to analyse the whole revenue infrastructure rather than trimming costs function by function.

Why preservation never equates to growth

Improving each function in isolation keeps legacy businesses stable but stops them scaling.

The four levers of revenue infrastructure

Visibility, conversion, monetisation and delivery, analysed together rather than one at a time.

Fix the bottleneck, not everything at once

Identify the primary constraint and address it sequentially, even when that means cutting what dilutes focus.

Read the full article on ThinkBusiness

Read the full article on ThinkBusiness

Read the full article on ThinkBusiness

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