Performance Marketing

Performance Marketing

Performance marketing only performs if you can see what it's producing. CSM is a performance marketing agency that connects paid media spend across channels to pipeline and revenue data — giving leadership teams a clear view of what's driving growth and what's draining budget.

performance marketing services
performance marketing

/WHAT MAKES US DIFFERENT/

/WHAT MAKES US DIFFERENT/

/WHAT MAKES US DIFFERENT/

Most agencies manage channels in isolation. CSM connects performance marketing directly to pipeline and revenue.

Most agencies manage channels in isolation. CSM connects performance marketing directly to pipeline and revenue.

We build marketing performance systems focused on commercial outcomes, not just clicks or impressions.

/WHAT WE DELIVER/

01

Performance marketing strategy tied to revenue

01

Performance marketing strategy tied to revenue

02

Marketing performance across search and social

02

Marketing performance across search and social

03

Performance marketing optimisation in real time

03

Performance marketing optimisation in real time

04

Marketing performance reporting tied to outcomes

04

Marketing performance reporting tied to outcomes

/OUR APPROACH/

01

Audit

01

Audit

Performance marketing audits focused on commercial results and ROI

01

Audit

Performance marketing audits focused on commercial results and ROI

02

Foundation

02

Foundation

Marketing performance tracking and attribution validated before scaling spend

02

Foundation

Marketing performance tracking and attribution validated before scaling spend

03

Execute

03

Execute

Performance marketing campaigns optimised using real conversion data

03

Execute

Performance marketing campaigns optimised using real conversion data

04

Report

04

Report

Monthly marketing performance reporting tied to pipeline and revenue

04

Report

Monthly marketing performance reporting tied to pipeline and revenue

Team collaboration session focused on performance marketing strategy, campaign reporting, and improving marketing performance through shared commercial goals.

/Frequently Asked Questions/

What channels does performance marketing cover?

Typically Google Ads, LinkedIn, and Meta — though performance marketing channel selection is always based on where your buyers are and what your commercial objectives require. We don’t run channels for the sake of coverage.

How is this different from your standalone PPC and paid social pages?

Do you require a minimum ad spend?

How do you measure performance marketing success?

Want paid media that’s accountable to revenue, not just reach?

We build and manage marketing performance programmes for B2B businesses where commercial return is the only metric that counts.

Three professionals smiling while walking outside office building – CSM consultation call-to-action banner.

Want paid media that’s accountable to revenue, not just reach?

We build and manage marketing performance programmes for B2B businesses where commercial return is the only metric that counts.

Three professionals smiling while walking outside office building – CSM consultation call-to-action banner.