How We Helped Earth’s Secret Drive Campaign Success with Revamped Ad Creatives Across Meta and TikTok
Earth’s Secret, a brand known for its focus on natural wellness and sustainability, approached us for support in revamping their ad creatives and campaign strategy. As they prepared to reintroduce their products to a wider audience, they needed to ensure their digital campaigns were set up for success. Our role was to create a comprehensive creative strategy that would effectively position them and drive performance across Meta and Google.
By leveraging our extensive UGC (user-generated content) network, we activated fresh, engaging content to align with Earth's Secret brand values, facilitating a successful campaign launch and enhancing their market presence.
Google Ads | Creative Strategy | UGC
The challenge
Earth’s Secret needed to refresh their brand identity and digital strategy to resonate with a broader audience. They faced the challenge of using user-generated content for authenticity on TikTok and ensuring their ad creatives were optimised for platforms like Meta and Google. Balancing innovative marketing with their sustainability values was crucial for enhancing their market presence.
Our process
The foundation of this project was building a structure around Earth's Secret ad creatives. We worked closely with their team to understand their new positioning as they moved through their rebrand, ensuring the creative strategy aligned with their refreshed identity.
Our focus was on developing a cohesive approach that would resonate with their audience across multiple platforms, particularly on Meta and TikTok. This involved creating guidelines for ad formats, messaging, and visual styles, ensuring consistency while allowing flexibility for UGC-driven content.
Step One: Structuring a Creative Strategy
One of the key elements of Earth's Secret campaign success was tapping into our UGC network, which consists of over 10,000 creators. We sourced high-quality, authentic content that matched the brand’s values and aesthetic. UGC is known for driving engagement, especially on platforms like TikTok, and we made sure to leverage this to Earth's Secret advantage.
We facilitated the creation of content that felt genuine, relatable, and aligned with Earth's Secret sustainability mission, allowing the brand to connect with its audience in an authentic way. These assets were then optimised for performance in Meta ad campaigns.
Step two: Tapping into UGC Networks
Once the creative assets were in place, we shifted our focus to revamping Earth's Secret ad creatives. Our goal was to ensure that the ads were not only visually appealing but also designed for optimal performance. We worked on creating engaging visuals, strong calls-to-action, and clear messaging that reflected Earth's Secret values while driving clicks and conversions.
We tailored the ad formats to suit the unique dynamics of Meta, ensuring the creatives were optimised for each platform’s audience and performance metrics. This setup allowed Earth's Secret to roll out campaigns with confidence, backed by a strategy designed for success.
Step three: Revamping Ad Creatives for Performances
In conclusion
Earth's Secret rebrand campaign saw positive results across both Meta and Google, with the revamped ad creatives driving engagement and conversions. The use of UGC content added authenticity to their messaging, helping them connect with a broader audience while staying true to their sustainability mission.
This activation was a key part of Earth's Secret marketing push, and we are proud to have facilitated the creative strategy and performance that set them up for success. With a strong foundation in place, Earth's Secret is well-positioned for future growth and continued success in the digital space.
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