Furniture Store Increases Revenue by 14.95% with Targeted Advertising
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A furniture store based in Ireland/UK was struggling to compete with larger, more established retailers. Despite having a loyal customer base, the store needed help to bring in new business from an online perspective and had seen a significant drop in sales in 2022.
The challenge
The marketing director's goal was to increase revenue online and bring in new customers through targeted advertising.
Our results
€148k
generated in 43 days
15x
return on ad spend
+14.9%
increase in revenue
Our strategy
CSM Agency rigorously researched the other competitors in the market to find specific keywords, product categories and gaps to take advantage of.
Step one
Once the research was completed we created and implemented multiple targeted advertising campaigns. The campaign focused on promoting the store's unique, handcrafted furniture and highlighting its commitment to sustainability and local craftsmanship.
Step two
We created multichannel digital marketing strategy for the furniture store that included, email marketing, search engine optimisation, content marketing, Google ads and continuously measuring and optimising performance.
This resulted in an additional €109,000 revenue generated from 1 November - 13th December.
Step three
In conclusion
This case study demonstrates the power of targeted advertising in driving business growth. By focusing on its unique selling points and targeting the right audience, this furniture store was able to generate significant revenue and bring in new customers. Investing in targeted advertising can be an effective strategy for businesses looking to increase sales and reach new customers.
This means that for every €1 the furniture store spent on advertising, they generated almost €15 in revenue. This is a very strong ROAS and indicates that the advertising campaign was highly effective in driving sales for the store.
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