Embracing Digital Differentiation: Green Isle Foods' Process Optimization and Enhanced Customer Experience
As one of Ireland’s leading food brands, Green Isle have been putting good, nutritious food on Irish dinner tables since 1959. Green Isle also own Donegal Catch.
A Trusted Food Brand Since 1959
The challenge
Green Isle Foods, a leading food manufacturer, sought to differentiate themselves from competitors in the digital landscape. CSM Agency worked with Green Isle Foods to optimize their operational processes, enhance customer digital experiences, create a soft launch strategy for a new brand they acquired and improve data management.
Our process
We conducted a thorough review of Green Isle Foods' current operational processes and systems, identifying areas for improvement and opportunities to introduce automation and cloud-based digital systems. We focused on eliminating waste and streamlining processes, resulting in a more efficient, agile business operation that could adapt to changing market demands.
Step One
We turned our attention to enhancing Green Isle Foods' customer digital experience. We reviewed their current products, services, and channels, identifying opportunities to create a high-quality digital experience that would set them apart from competitors. Concurrently, we assessed their current data management practices and identified gaps that could be addressed to drive better business decisions and customer experiences.
Step two
We created a soft launch plan for their new frozen pasta brand. We first conducted market research and analyzed trends to develop a comprehensive launch strategy. We presented innovative ideas for marketing campaigns that leveraged the power of social media platforms such as TikTok, as well as other social ads, to generate buzz and drive engagement.
Furthermore, we provided guidance on in-store product presentation to ensure a cohesive and appealing brand image across all channels. This step was crucial in creating a strong foundation for the new brand, positioning it for success in a competitive market.
Step three
In conclusion
We helped to address their unique challenges, we successfully optimized their operational processes, enhanced their digital customer experience, improved their data management practices, bolstered their cyber security, and developed a comprehensive soft launch plan for their new frozen pasta brand.
“Great consultancy, really answered our brief. We needed to focus on three very different strategies for various brands we manage and the team have given us great guidance and ideas. Would recommend and work with the team again. Caroline Mc Carthy - Digital Marketing Specialist at Green Isle Foods.”
Caroline Mc Carthy
Marketing Director
Let’s write your story
Book a free 15 minute consultation call today
