Comprehensive Marketing and E-commerce Strategy Boosts NCBI’s Online Business
NCBI is the second biggest charity shop chain in Ireland and the UK with over 130 shops. Every time you shop with NCBI you are helping the 54,000 people living with sight loss.
The challenge
One of the primary challenges faced by NCBI was striking a delicate balance between promoting their charitable cause and driving product sales. As a non-profit organization, their main objective was to raise awareness and support for their cause, while simultaneously generating revenue through product sales to sustain their charitable activities. This dual-focus presented a unique challenge, as the marketing strategy needed to effectively address both aspects without one overshadowing the other.
Our process
Our first step was to gain a deep understanding of NCBI's unique challenges as an organization focused on driving product sales to sustain their operations. We conducted a thorough analysis of their existing online presence and marketing efforts, identifying areas for improvement and potential growth opportunities.
Step One
Based on our analysis, we crafted a tailored marketing strategy that effectively supported NCBI's commercial objectives. This comprehensive plan addressed key areas such as marketplace strategy, content creation, SEO, social media advertising, influencer marketing, and UX/UI improvements, ensuring that all aspects of their online presence were optimized for maximum results.
Step two
With the marketing plan in place, our team worked closely with NCBI to implement the various components of the strategy. We provided ongoing support and guidance
Step three
In conclusion
Our collaboration with NCBI demonstrates the power of a customized marketing strategy in addressing the unique challenges faced by an organization with a focus on driving product sales. By implementing a comprehensive plan tailored to their specific needs and goals. This case study highlights our expertise in creating tailored solutions that cater to the unique needs and goals of each client, delivering results that exceed expectations.
“NCBI worked with CSM agency as part of the Enterprise Ireland grant to assist our retail arm of the charity to make the transition to selling online. CSM offered us great expertise in relation to SEO strategy, selling on third party marketplaces and social media marketing. We also worked with their design team to develop creative assets. They were a great addition to the team during a transitional period. Their communication was excellent throughout with quick response times and always available to contact. They have a wide variety of skills and expertise on the team as well as a wide network of business contacts in different industries who are always happy to advise.”
Elaine Slator
Ecommerce Director
Let’s write your story
Book a free 15 minute consultation call today
