We helped to Increase Phonovation’s pipeline with over 400 leads
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Phonovation is a software company provides secure, reliable Messaging and Mobile Identity Services to help you grow businesses. They are the leading provider in Ireland and the UK with over 1,500 clients including: SuperValu, Woodie’s, Harvey Norman, Carraig Donn VHI, Irish Life, HSE, Swiftqueue, Dedalus, Bank of Ireland, AIB, Textaparent, Xtremepush, BXP Software
The challenge
The main challenge was finding the time to prospect and generate new leads on a regular basis.
Our results
400+
This was the amount of leads that were generated from our campaigns
660+
New contacts & businesses collected from the campaigns
2500+
This was the amount of downloads of our Ebooks, whitepapers etc on the landing pages
Our process
Step One
We first built out landing pages and lead magnets for Phonovation. These landing pages were designed to capture lead information and offer valuable resources such as ebooks, whitepapers and webinars in exchange for contact information.
We then built a LinkedIn advertising campaign that targeted specific demographics and job titles. We created ads that were relevant and valuable to the target audience, with the goal of reaching potential leads who would be interested in the software Phonovation offered.
Step two
We also used account based marketing (ABM) to target specific companies that we believed would be a good fit for the software company's products. We used a combination of targeted ads, personalised email campaigns, and phone calls to reach out to key decision makers at these companies and generate leads that were more likely to convert into paying customers.
Step three
In conclusion
As a result of our work, Phonovation was able to generate over 400 warm leads through a combination of SEO, LinkedIn advertising, landing pages and lead magnets, and account based marketing.
“I've been working with the CSM Agency team now for the last few months and they have a very direct, professional approach and strategy when it comes to the complete digitalisation of companies, Rory, Luke and the whole team really do what they can to help and we have seen a very good increases in our out bound and inbound marketing as a result. We have also noticed a boost in our SEO on google. Looking forward to seeing what's next.”
Paul Dowling
Sales Director, Phonovation
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