How We Helped PILZ Business Unit Develop a Global Strategy for Their Revolutionary Product
PILZ Business Unit, pioneers in distillery automation, developed a groundbreaking product that has the potential to revolutionise the industry. However, to ensure its success on a global scale, they needed a precise strategy to target key markets and streamline their sales approach. That’s where we stepped in—partnering with the PILZ team to create a comprehensive strategy that would elevate their product’s positioning, messaging, and sales efforts on a global scale.
Account Based Marketing (ABM) | Consulting
The challenge
PILZ Business Unit faced the challenge of successfully entering global markets with their revolutionary distillery automation product. They needed a precise strategy to target high-value prospects and streamline their sales approach. Key tasks included aligning their sales team, refining messaging, and leveraging data-driven tactics to effectively market their product to relevant global audiences. The goal was to establish PILZ as a leader in the distillery automation industry worldwide.
Our process
Our approach began with a clear focus on precision targeting. We worked closely with the PILZ Business Unit leadership to understand their product, market potential, and customer base. This allowed us to tailor a strategy that would resonate with their target audience and ensure that every campaign and sales effort was highly focused.
The strategy involved leveraging data to identify key markets and potential customers. We incorporated account-based marketing (ABM) as a key component of the strategy, ensuring that their global efforts were concentrated on high-value prospects and maximised engagement at every stage of the sales funnel.
Step One: Precision Targeting and Strategic Planning
To ensure that the sales team was fully aligned with the new strategy, we facilitated an in-depth workshop in Cork with the head of the business unit and the sales team. This workshop covered every phase of the sales process—pre-sale, in-sale, and post-sale—providing the team with clear direction on how to approach each stage with precision.
We focused on refining PILZ’s messaging, positioning, and value proposition, ensuring that their revolutionary product was communicated clearly and effectively. The workshop also provided strategies on capturing attention, building rapport, and moving potential clients through the sales funnel using targeted, data-driven approaches.
Step two: Sales Workshop and Messaging Alignment
One of the key outcomes of the workshop and strategy sessions was the integration of data-driven precision targeting in PILZ’s. Our focus was on using data to refine the targeting of each campaign, ensuring that PILZ’s product was being marketed to the most relevant prospects in the global distillery automation space.
Step three: Leveraging Data for Paid Media Campaigns
In conclusion
This ongoing collaboration will continue to refine and expand on the strategies we’ve developed, ensuring that PILZ’s revolutionary product reaches its full potential in key markets around the world.
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