Rascor's Digital Transformation: Streamlining Operations and Elevating Customer Experience
Rascor International Ltd specialises in the development and production of structural waterproofing systems. With a pioneering spirit, we focus on tailor-made waterproofing concepts in the international construction industry.
12 Month Digital Roadmap
The challenge
Rascor faced several challenges, including creating a digital marketing roadmap for the next month, videography for their brand, optimizing operational processes, enhancing customer digital experiences, and improving data management. They aimed to eliminate inefficiencies and modernize operations while providing a high-quality digital experience for their customers.
Our process
We performed an in-depth analysis of Rascor's existing operational processes and systems, pinpointing areas for improvement and opportunities for introducing automation and cloud-based digital systems. We concentrated on reducing waste and refining processes, resulting in a more agile, adaptable business operation prepared to tackle evolving market demands.
Step One
With enhanced processes in place, we focused on elevating Rascor's customer digital experience. We assessed their current products, services, and channels, identifying opportunities to create a high-quality digital experience that would differentiate them from competitors.
Step two
Recognizing the power of compelling visual content, our team worked with Rascor to create captivating video content for their website and social media pages. These videos told their unique story, showcased their leadership team, and provided a clear explanation of their products and services.
Step three
In conclusion
By partnering with Rascor to tackle their unique challenges, we successfully optimized their operational processes, elevated their digital customer experience, improved their data management practices, and created engaging video content that boosted lead generation and recruitment.
“We engaged CSM to help us develop our digital strategy so that the work we were doing to improve our business was portrayed in a professional and modern way to the decision makers in our industry. The Team at CSM were very knowledgeable and easy to work with, I would highly recommend their services.”
Dan Connolly
Managing Director
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