How We Scaled TRI’s Digital Business by 650% in Just Nine Months
TRI Equestrian Centre, a leading equestrian retailer in Ireland and the (Uk) Northern Ireland, partnered with us to drive their digital growth. In just nine months, we transformed their online business from modest figures to a seven-figure revenue generator, achieving a 650% increase in growth through strategic digital marketing.
Google Ads | SEO
The challenge
TRI Equestrian Centre aimed to significantly expand their digital presence and revenue in Ireland and Northern Ireland. They faced the challenge of overcoming modest online sales figures by effectively utilising SEO and Google Ads to enhance visibility and capture intent-based searches. Additionally, TRI needed to expand into impulse-based platforms like Meta and TikTok Shops to broaden their audience and drive spontaneous purchases, turning their digital efforts into a seven-figure success within nine months.
Our process
We began by conducting in-depth research into the equestrian sector, analysing market trends and competitor behaviours. Using these insights, we crafted a digital strategy that focused on leveraging SEO and Google Ads to dominate search results in Ireland and Northern Ireland. Our goal was to position TRI as the go-to retailer for equestrian products, ensuring maximum visibility and capturing key intent-based search terms.
Step One: Deep Research and Strategy
With the strategy in place, we executed a robust Google Ads campaign targeting high-intent users, which significantly boosted traffic and conversions. Our SEO efforts complemented this, helping TRI capture organic search traffic and further solidify their online presence. These initiatives rapidly scaled their digital business to seven figures.
Step two: Scaling Through Intent-Based Channels
After establishing a strong foundation, we expanded TRI’s digital presence into impulse-based channels like Meta and TikTok Shops. These platforms allowed TRI to engage a broader audience, using creative content to capture spontaneous purchases. This phase helped drive additional growth while enhancing brand awareness.
Step three: Expanding into Impulse-Based Channels
In conclusion
In under a year, we helped TRI Equestrian Centre grow their digital business by 650%, turning it into a thriving seven-figure operation. As we continue to support their expansion into new channels, TRI is well-positioned for ongoing success in both the Irish and UK markets.
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