Enhance your digital marketing prowess
Sarah Lewin, a marketing manager at Google in the UK, contributes to the digital world by equipping companies and individuals with Google's educational resources, instruments and accreditations to facilitate their personal journey. Here, she offers a curated list of online programmes that can hone your digital prowess and leadership competencies.
In case you're thinking about redefining your professional path in 2023, consider delving into some of the hottest and most sought-after Google courses that could assist you in your endeavour.
This selection comprises nine online programmes — from telling engaging multimedia narratives to formulating and articulating a team vision — that are designed to nurture your digital acumen and leadership aptitudes.
Basics: The ubiquity of data
Tech Nation indicates that data proficiency has emerged as the leading skill in the UK tech landscape, experiencing an eleven-fold surge in demand from employers since 2019. Understand the significance of spreadsheets, analytical capabilities, and data visualisation tools. This introductory programme is a segment of the comprehensive Google Data Analytics Professional Certificate.
Boost your confidence through self-promotion
If you plan to apply for a new position in 2023 or are contemplating your self-introduction strategy, it's critical to acknowledge and appreciate your accomplishments. Self-promotion is not about boasting; it's a vital step in informing relevant parties about your potential contributions and skillset. This 15-minute course, ranked among the top five most popular courses on the Google Digital Garage platform in the UK, could aid in your next career transition.
Formulate and articulate a team vision
According to Google's managerial research, vision formulation is a key attribute of highly effective leaders. As a crucial factor for a team's success, it assists your team in determining their primary focus and priorities. Learn how to craft and communicate your vision.
Kickstart and expand a business in 2023
Dreaming of starting your own venture? Garner insights and recommendations from successful entrepreneurs Holly Tucker MBE (Not On The High Street) and Stephen Bartlett (Diary of a CEO) as part of Google’s Skills To Go compact training modules — from delivering an effective pitch and leveraging marketing tactics to determining the optimal time to establish a business.
Google Analytics Certification
‘Google Analytics Course’ was among the most popular Google searches for courses in the UK in 2022, witnessing a +250% growth. Understand Google Analytics and how to extract significant insights for marketing decisions while acquiring a Google Analytics Certification to enhance your CV.
Bargain your salary
Initiating a conversation with your manager about your remuneration can seem intimidating, but devising a clear plan can boost your confidence. Given that the search interest for "pay rise" has seen a significant uptick over the past year, you're certainly not alone. This 90-minute course elucidates the steps to help you accumulate data, structure your thoughts and information, and decide whether it's the appropriate moment to request a salary increase.
Grasp the essentials of machine learning
From suggesting films to aiding cities in curbing pollution, machine learning can be a potent tool. In these beginner-friendly videos, you can learn the fundamentals of machine learning and its practical applications in addressing real business hurdles.
Principles of digital marketing
Tech Nation reveals that from 2016 to 2021, openings for digital marketing roles have grown from 36% to 45%. As the most popular course on Google Digital Garage online, Fundamentals of Digital Marketing encompasses business strategy and content marketing. This certification, endorsed by the IAB, is an ideal starting point for anyone interested in a digital marketing career.
Multimedia storytelling
This course, which explores tools ranging from YouTube to Google Earth, equips you to transcend textual content and captivate your audience with dynamic, interactive, and exhilarating visuals that you can generate online.
